Do you have a complaint about behavioural advertising?
If you have a complaint about behavioural advertising, there are several simple steps you need to take for us to help resolve the matter.
Below is a simple check-list to follow which may help address your query or complaint:
- Does your complaint relate to the content of an advertisement? If so please visit the Advertising Standards Board.
- If you have a complaint about the use and collection of your personal information or unwanted emails then visit the Australian Direct Marketing Association.
- Do you want to opt-out of behavioural advertising? If so, please visit our opt out page.
- Are you having trouble opting-out of behavioural advertising using the links on this website? If so please visit our opt out help page.
- Do you have a query about the privacy settings in your web browser? If so please visit our Top Five Tips page.
- Do you have a general query or concern about behavioural advertising and would like to know more? If so please visit our FAQs.
If the above check-list does not answer your query and you still wish to complain, please select which company you would like to send a complaint to by clicking on the company logo on left-hand side of this page.
The company will assess your complaint as quickly as possible to see whether or not it relates to behavioural advertising and the Australian Best Practice Guideline for Online Behavioural Advertising.
If you have already complained to one of the companies that has signed up to the Australian Best Practice Guideline for Online Behavioural Advertising and your issue has not been addressed to your satisfaction please go to Step Three.
If your complaint is not addressed by the company in question, you have the right to refer the matter to the Australian Digital Advertising Alliance for further review. At this point you may need to submit further information. Click here to email the ADAA regarding a matter relating to an unresolved complaint.
The Australian Digital Advertising Alliance will review your complaint and come to a decision. If it upholds your complaint, the company in question will need to submit a plan to the board as to how it will address the matter. It will then have three months to put the matter right. If it does not, the board will treat the matter as a breach of the Australian Best Practice Guideline for Online Behavioural Advertising and certain sanctions will apply, including the possible publication of the upheld complaint. You will be informed of the outcome in either case.