The founding members of the Australian Digital Advertising Alliance are:  The Australian Association of National Advertisers (AANA), the Australian Direct Marketing Association (ADMA), The Communications Council, the Interactive Advertising Bureau (IAB) in Australia, The Media Federation of Australia (MFA), together with Google, Microsoft, NineMSN, Telstra Advertising Network, Network Ten Digital and Yahoo!7.

The ADAA created the Australian Best Practice Guideline for Online Behavioural Advertising. (You can download the Guidelines here.)

The Guideline has been developed by the industry to help participants manage online behavioural advertising in a way that creates consumer confidence. And it sets out some self-regulatory principles to aid this process.

The companies that worked to establish the Guideline are: